Principle Pictures

Founded by Beth Murphy in 2000, Principle Pictures creates feature documentary films, television documentaries, “real” reality series, books and photography exhibits in order to connect with audiences in meaningful and personal ways.  

We’re guided by what Ernest Hemingway called “the iceberg principle”:  when a story is edited, it (like an iceberg) may only show 10% of its whole.  But our knowledge must encompass what’s below the surface—the other 90%—in order to give viewers each story’s full depth, nuance and feeling.  

Media Types:
Interactive web design